Green Holiday Cards

My last snail mail letter to a friend was probably sent a good 20 years ago; admittedly I was never a prolific letter-writer. Nowadays I almost always choose electronic over paper communications for cost, the environment and speed – I type much faster than I write, and instant delivery brings instant gratification.

With the holidays however, sentiment trumps rationality and in previous years I’ve sent paper holiday cards.

An estimated 2 billion paper Christmas cards were sent last yearIcon: external link. This accounts for nearly 30% of all paper greeting cards sent – enough for every person in the United States to receive 6 cards. I don’t see this tradition going away anytime soon, but thankfully there are many choices for greener holiday cards.

If you are wondering about electronic vs. paper holiday cards, Treehugger.comIcon: external link and Creative CitizenIcon: external link provide estimates both indicating that e-cards have lower environmental impact. This convinced me to make the switch to an e-card this year.

But if you are committed to sending paper cards, there are still greener choices available.

Lower-Impact Fiber

Many cards now have postconsumer recycled content. Others offer cards made from hemp, potato starch and other fibers. ConservatreeIcon: external link offers a great directory of providers of holiday cards with recycled content and alternative fibers.

Design for Re-Use

New Leaf PaperIcon: external link created a design, using 100% postconsumer content, to allow for their cards to be used multiple times – first as a holiday card, second as a postcard.

St. Jude’s Ranch for ChildrenIcon: external link creates new holiday cards from old, selling products to raise awareness and funds for services for abused, abandoned and neglected children.

Greetings with Support

Many holiday cards also support environmental causes. Organizations selling holiday cards range from AudubonIcon: external link to Sierra ClubIcon: external link to World Wildlife FundIcon: external link.

Wishing you and your community a happy winter season and great start for 2011,

Jackie



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